ROGUE Leadership: Challenging the Status Quo

At the EntreLeadership Conference in London, organised by the Wealth Masters Group and BEKKMAAF Global Networks, Synthosys co-founder Dr Tarek Jomaa delivered the opening keynote on leadership in uncertain times.

Tarek introduced the principles of the ROGUE Coaching Model, urging leaders to move beyond ego, resist the comfort of the status quo, and build anti-fragile cultures that can withstand today’s relentless pressures. His message was clear: in a world defined by fragility, the greatest cost to any business is failing to adapt.

Alongside his keynote, Tarek joined fellow co-founder Dr Vanessa Pozzali for a panel discussion on the biggest leadership challenges of 2025. Together, they shared insights from psychology and engineering to show how leaders can navigate complexity by combining reflection with action, and strategy with humanity.

Takeaway: The future of leadership belongs to those willing to be ROGUE — to challenge assumptions, see beyond ego, and create cultures resilient enough to thrive under uncertainty.